I'm a web designer. I build websites on WordPress for small and startup companies. I take care of everything; graphics, content, hosting and domains. Logo design is all part of the service.
Anyone who doesn't understand branding and sets up a website may struggle to be recognised on the internet. It's important to have a distinctive mark that sets you apart. A decent logo is the key to this.
While graphics tools give you the means to make your own images, knowing how to make those images work as logos isn't something you can pick up overnight. You have to understand how logos work.
Logos have to be clear and distinctive at different resolutions. At different sizes, flaws in design are revealed.
That's taking the content-first approach too far.
This is important to note because failing to adopt and stick with a brand can harm your business by making it hard for you to stand out from the crowd.
You may have seen this in action when a major company makes changes to its logo, often at vast expense, and people flip out and demand that the old one is restored. Why? Because they've got to change the way they recognise the brand .
The text should be proportional to the image and the image should be clearly visible at different sizes.
The trick is not to make it too detailed. Details don't show up at tiny sizes.
"I don't need anything fancy, just a simple website that lets people know who I am, what I do, and where to find me."
"I'm not planning on world domination or anything. I'm a small businessman and honestly, I don't like too much fuss.
"If I don't need anything fancy, I won't have it.
"And honestly, I don't want to spend the money.
"Do I have to trademark my logo or anthing like that?"